50 Is The New … Whatever You Want It to Be
Mar 06, 2020
50 can be the new 30, the new 50, the new… whatever you want. We’re living, working and exploring longer than ever, and that’s a trend on the rise. Case in point: a baby born today has a 50% chance of living to 105. While Millennials drive the headlines, the 50+ demographic drives the US economy: contributing $8.3T in 2018. According to AARP, 50+ buyers represent the 3rd largest economy in the world, behind the US and China. Purchasing power aside, we’re here to celebrate the inner-knowing and self-determination that comes with accumulated years. In the words of Jane Fonda, if women “…go back and redefine ourselves and become whole, this will create a cultural shift in the world…†With that, we’re celebrating Women’s History Month with a selection of culture-shifters and trailblazers redefining 50+ in 2020:
- The Mavens — Meet the age 50+ Instagram fashion influencers making their mark on the social platform.
- The Funny Girls — Fran Drescher and a stellar cast of “mature women†bringing fresh perspectives to comedy in Funny Women of a Certain Age.
- The Headliners — Minnie Driver is fierce as ever, and we love to see it: “I think the idea of diminishment is what has changed… I suppose it must be terrifying to a lot of men if we actually burned brighter, hotter, more ambitious and emancipated from shame, the older we got.â€
- Honorable Mention: Forbes 50 Over 50 List — The media giant is finally shining a light on female trailblazers & leaders. Nominate a 50+ woman today!
WHAT ELSE WE’RE READING
- Vagina, Vagina, VAGINA — One woman’s fight to own the V term. And why you should, too.
- Stress vs. Anxiety vs. Worry — Learn the difference and see how you can take ownership of your mental health.
- Perimenopause preparedness — Writer Ada Calhoun (an Elektra fave!) on how society and doctors failed to prepare her… and why they 100% should have.
HEALTHY OBSESSIONS*
Time’s interactive 100 Women of the Year gives us wings (and a serotonin burst). Who was WotY when you were born!?
2. SHOWER CRAYONS
More kid recommended than MD-recommended, but great for capturing brilliant inspiration – or just doodling – in the tub. Genius.
* We’re not paid to feature these products. We just like them and think you may like them too.
KEEP CALM AND ELEKTRA ON…
Welcome to the beginning of a whole new world & cultural shift. Now how will you redefine YOUR story? Send us an email (hello@elektrahealth.elektra-buildspace.com)  – we’d love to hear your story!
Updated: May 12, 2020
